Nov 204 min read

John Kandemir joins 4xi Global Consulting as CMO in Residence

Updated: Dec 10

John Kandemir brings 30 years of experience in Marketing, Operations and Sales support from a variety of both service and manufacturing industries.

Over the past 20 years, John has held various roles at one of the Big 4 global food and facilities companies, progressing through increasing responsibilities in Marketing Management and Sales Support.

John has worked across multiple business units, including K-12, Higher Education, Healthcare, Business Dining, and Facility Services. In these roles, he contributed to both B2C and B2B marketing initiatives, leveraging insights-driven strategies to enhance customer satisfaction, boost retention, drive sales, and ultimately foster profitable growth.

Some key highlights from John’s career:

Branding Initiatives: Led several branding initiatives including revitalizing and realigning the brand and value proposition to better address evolving market needs. This comprehensive effort included developing brand strategy, refining brand positioning, articulating the value proposition, creating brand guidelines, updating visual identity, redesigning website architecture, and executing communication and rollout plans - all while ensuring internal alignment across the organization.
Pioneering Inbound Marketing: Established the company’s first inbound marketing function, incorporating content creation, Account-Based Marketing (ABM), and campaign management to drive lead generation and nurture prospects, ultimately strengthening the sales pipeline.
Managing Internal Agency: Led the organizations internal agency, enhancing its ability to support RFP needs across the business, while also expanding its video and print production capabilities to effectively promote the organization and its various business unit brands.
Launching Student ViewPOINT: In 2009, John developed the businesses first K-12 student survey platform and Voice of the Customer (VOC) program, Student ViewPOINT. This program collects valuable feedback from students and parents about dining services, generating over 60,000 survey responses annually, which are used to drive improvements in school food operations.
Insight-Driven Development: Leveraged customer insights to create brands, promotions, and programs that addressed the evolving and unmet needs of the education market, helping to attract, retain, and grow sales.

Prior to his last role, John gained extensive experience in the manufacturing sector, working for companies such as Givaudan Flavors & Fragrances, where he led the Savory business unit and played a key role in launching the company’s entry into the foodservice industry. He also worked at International Paper Company, where he drove market-focused strategies to improve several business units, prior to their sale and the rebranding of International Paper’s Foodservice division under a unified umbrella. Earlier in his career, John was a brand manager at Procter & Gamble, where he successfully launched Folger’s specialty coffee flavors.

John takes an analytical approach to marketing and growth strategy, beginning with deep insights and ensuring that metrics and measurements are integrated throughout the process. This allows for continuous, data-driven tracking of progress, ensuring measurable and sustained success.

We're delighted to welcome John to the 4xi family with his wealth of experience and expertise to advance the strategic marketing needs of our clients.

How can John help your organization?

John is available to offer support on a consulting basis for individual projects as well as ongoing expertise with the support and resources of the 4xi Global Consulting team in a variety of ways including, but not limited to:

Market based strategic plans for growth
Research development and execution
Focus groups, surveys, voice of the customer
Ideal customer profile development, and customer journey mapping
Outbound and Inbound marketing strategy including
- Lead generation, nourishment
- Marketing campaigns
- Content strategy
- E-mail marketing, digital marketing strategy
- Website architecture and build out, and more
Brand development or refresh for your organization or for your customers
Development or Marketing playbooks to increase customer participation and sales
Increasing customer and community engagement, and satisfaction

We are excited for the new possibilities John's expertise and leadership will open for our clients in advancing all of their marketing needs.

Connect with John and the 4xi team to explore how we can help your organization achieve your marketing, strategy, and growth aspirations for today, and for tomorrow . Reach out today to learn more about our solutions and how we can support your strategic goals!

John Kandemir

Chief Marketing Officer in Residence

Email John to learn how we can help

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